Approach

NANCY has a collaborative creative process to engage and consult with clients early and often throughout the creative process. This presentation is a general case and demonstrates typical project development steps. Nancy will always accommodate and deliver work within the timeframe allocated, Adjusted to the process as required. Meeting will happen in person, on the phone or via our online project management portal. Furthermore, our process allows for creative participation by our clients on every project.

Discovery

We start by emailing, talking to or meeting with our clients to talk about what they want to accomplish. With a clear understanding of the objective and scope of the project, Nancy produces an estimate prior to commencing work. Estimates are subject to review the same or anything else. Therefore its natural to answer questions of make a revision or two before we get client approval.

 

Creative & planning

With the big ideas firmly in hand, the creative team and copywriters start to work out the concepts. Research and background information are handed over from the account manager and photography acquired as needed. The art and account directors ensure that the clients history; marketing strategy and brand standards are consistently applied. We prefer to present concepts in person, discuss the relative strengths and go over how it meets the project objectives. The account manager and creative director are both there to answer any questions the client may have.

Refine 

A good back-and-forth with our clients is a healthy part of any projects development. We work with our clients to incorporate their feedback until we have final artwork ready to move forward with.

 

Execute

The media plan can include printing executions, advertising buys, online adaptations or any other campaign tactic. Each tactic is presented to our clients as a stand-alone project. The goal is a cohesive campaign that conveys the intended message consistently across all media. As in the refining stage, we work back-and-forth with our clients to revise and finalize each part of the campaign. Press ready files are then created and sent to suppliers and publications.

Follow Up

The project isn't complete we have it in hand or in-market. Our account manager is in constant contact with suppliers to ensure execution happens on schedule and to quality expectations.
Once complete, our account team comes back to the client to review the successes, challenges and results of the campaign. That way we can apply these lessons to our future work.

BRAND IDENTITY

We live in a world where image is everything and standing out from the crowd is the difference between success and failure. We work with individuals and businesses from the ground up creating bespoke design assets. From VM &  Marketing materials and brand guidelines through to product design & packaging.

BRAND STRATEGY

Behind every successful brand is a well thought through strategy - without it we all too often see brands fail even when their product or service should be an immediate success. A good brand strategy is at the heart of all your communications and starts by looking across the core values, benefits, personality and brand essence of the brand.

PRINT & PACKAGING

Ensuring that your brand and product looks first class has never been so important. We look at everything from the ground up - from business cards through to product packaging we deliver unique print and packaging solutions that represent the brand at its best.

TOOLKIT & GUIDELINES

Creating Toolkits and Guidelines for our clients that allow them to deliver consistent marketing communications is vital to any effective brand and business. We work closely with clients to ensure that they have a suite of assets that can be rolled out across any brand small or large to ensure long term effectiveness.

"It’s not what you say,

it’s what you do."

 © 2020 - Nancy Advertising. All Rights Reserved.

  • Grey Facebook Icon
  • Grey Instagram Icon
  • LinkedIn

OFF :  D 140, D Block, Sector 10, Noida, Uttar Pradesh 201301

WORK : 0120-4294501

MOBILE : 9310061119, 8470061119

EMAIL : vishalrastogi01@gmail.com

Our Clients